UX/UI Design
COMPANY
ROLE
YEAR
Background
FTI Touristik, an online travel agency, specialized in providing curated package tours to destinations worldwide. It’s travel blog (FTI Blog) offered valuable content but it was not effectively engaging users or driving significant traffic and conversion. FTI Touristik sought to redesign the blog to maximize its potential as a powerful marketing tool.
Goal
Redesign of the travel blog to enhance user engagement, to increase traffic, and to drive conversion for FTI’s product portfolio.
Team
PO
SEO Manager
Designer
Tools
Figma
Miro
Jira/Confluence
Zeplin
FTI Blog: Before
Evaluation and Collection of Data
Evaluation of the existing Blog: potential pain points, assessment of usability, accessibility, etc.
Competitors analysis: Direct and Indirect competitors e.g. travel blogs and corporate blogs
Focus on our collected User insights, specifically the research phase of the user journey
Product requirements: Workshops with stakeholders
Design
Information Architecture & User flows
Low and High Fidelity Wireframes
High End Designs and Prototypes
Desktop & Mobile View
Incorporation of the Design System
Concept Presentation
Competitors Analysis
High fidelity Wireframes
Final Concept Designs
